Stone Island: Quaranta welcomes the new AW24 collection

In the heart of Modena, Italy, in 1982, Massimo Osti's creativity sparked a textile revolution. It all began with an audacious idea: transforming a rigid truck tarpaulin into a soft, captivating fabric. An alchemical odyssey, involving prolonged washing with pumice stones, gave birth to "Tela Stella," a fabric reminiscent of well-worn marine oilskins.

Inspiration came from military uniforms and workwear. The focus was on transforming materials, ennobling them through innovative processes. This is how fabrics were born that changed color with temperature, reflected light, or resisted the most extreme stresses. All garments were marked by the Compass Rose, a symbol that referred to limitless exploration.

Only seven jackets for the first Stone Island collection, a brand whose philosophy was the research and innovation of fabrics. The strategic choice of its name was inspired by the famous novels of Joseph Conrad. The brand's name derives from two English words that recur in his works, evoking the marine aspect of the fabric and the military matrix.

LAB: a boundless creative laboratory

The beating heart of Stone Island is the laboratory, a place where imagination meets technology. Here, scientists and designers work side by side to create new materials and finishes. Each garment is a unique project, the result of a careful analysis of consumers' needs and expectations.

The philosophy behind it is called LAB, a melting pot of ideas where matter is reinvented. A relentless investigation that goes beyond the traditional boundaries of textiles, discovering innovative materials and techniques previously unthinkable for clothing. From nylon filtered to purify water to fabrics that react to heat: every project is a challenge won, an exploration at the margins of materials science.

Stone Island: An Unexpected Journey

The decisive turning point came in 1983 with the arrival of Carlo Rivetti. Under the guidance of the GFT Group, the brand consolidated its identity, becoming a benchmark for those seeking a contemporary and high-performance aesthetic. Thus began a period of experimentation and success that continued into the 1990s with the introduction of innovative materials such as steel and Kevlar®. In 2008, with the launch of Stone Island Shadow Project and e-commerce, the brand projected itself into the future, always keeping its vocation for innovation and quality at the center.

A story that continues

In 2012, Stone Island celebrated its first thirty years with a monumental exhibition in Florence and the publication of the book: Stone Island Archive '982 - '012', which retraced the brand's history through 307 iconic garments. In 2020, the union with Moncler sealed a strategic alliance, giving rise to a new contemporary luxury colossus, capable of combining tradition and innovation, aesthetics and functionality.

The story of Stone Island is one of passion and determination. Founded by Massimo Osti and developed by Carlo Rivetti, the brand has managed to conquer generations of enthusiasts thanks to its ability to combine aesthetics and functionality. From the 1980s to the present day, Stone Island has become a symbol of style and quality, appreciated all over the world.

Beyond Fashion: An Experience

Wearing a Stone Island garment is a unique experience. It is wearing a piece of history, a symbol of belonging to a community of people who share the same passion for innovation and quality. It is choosing clothing that goes beyond fashion, becoming an extension of one's personality.

Wearing Stone Island means being part of a community, sharing a passion for innovation and aesthetics. The brand's identity is strong and recognizable, thanks to an essential and functional design, but also to details that make the difference, such as the iconic compass rose.

A Future Always in Motion

Stone Island continues to evolve, anticipating trends and defining new standards of quality and performance. This is why it is part of quaranta's choices. The decision to welcome this brand stems from an interest in the ability to combine fashion and technology, for their garments that are both comfortable and elegant.

Stone Island hoodies, sweaters, hats, jackets, t-shirts and cardigans. Discover our Stone Island selection and be conquered by the quality of the materials.