October 16th, 2023
Diesel rave festival at SS24, over 7000 guests
“Diesel for the people. Diesel for the party”
It was not just a rave that of Diesel, but a real party in the Milanese rain that made the atmosphere evocative.
This year the brand chose Scalo Farini to present its new collection.
A mega fashion show inserted in a free 8-hour rave curated by NTS Radio with over 7000 guests, 6000 tickets for the public, of which 1500 dedicated to students.
At the stroke of the countdown projected on the screen, garments with camouflage patterns, fitted dresses in ruched jersey and lurex appeared on the scene, all complemented by accessories that are a tribute to logo mania with round toe footwear, denim stilettos and belts.
The appointment with the most talked-about fashion show of these months was not missed by the Quaranta boutique, which with its unmistakable style chose the new collection that can be seen in store immediately.
The Milan fashion week thus allowed buyers to select clothing in step with the new trends, a complex operation that requires taste and passion for one's work, what now distinguishes the boutique in the Apulian territory. The Diesel brand, in fact, has been present for several seasons within their portfolio.
Diesel creative director Gleen Martens tells "Diesel loves to party; therefore, we invited 7,000 people to our rave. The collection represents the spirit of Diesel, democratic and experimental in every garment. I believe in living life to the fullest, that every day should be a party."
Diesel's aesthetic imagery is increasingly global; the invitation to the fashion show heralded analog ambitions, a red, logoed camera underscoring the fashion house's style.
To make this Fashion Week memorable, there was once again Diesel, which invited everyone to take advantage of a free film festival, where it was possible to view some cult films such as The Big Lebowski, a bowler who finds himself involved in a double conspiracy by a pure case of homonymy, or even Fight Club, Durkirk, WALL-E a sensitive robot found on the planet Earth abandoned by humanity, Mulholland Drive by David Lynch and many others.
In short, a fresh breath of a brand that is on everyone's lips today.
