Guide to Puglia Vol.1 - Quaranta and the relationship with its territory

Quaranta Boutique is more than just a store; it's a true destination for lovers of fashion and Apulian culture. Since its inception, it has distinguished itself as a multifaceted establishment, capable of offering a unique experience that goes beyond simply purchasing clothing.

A Deep Connection to the Region

Stefano Giurano, the founder of Quaranta, has emphasized the importance of the connection to the region for the store's success. This deep connection with Puglia translates into a constant search for local brands and a particular attention to enhancing the region's cultural heritage.

Guide to Puglia Vol. 1: A Photographic Project that Celebrates Apulian Identity

A concrete example of this commitment is the project "Guide to Puglia Vol. 1", created in collaboration with photographer Gabriele Albergo, also known as Salento Death Valley. Through his evocative shots, Albergo has captured the essence of Puglia, uniting the lines of the garments present in the store with the alleyways of Andria. 

 

I always find it uplifting to be able to collaborate with local companies that carry the unregistered 'Made in Puglia' brand far away. Working with Quaranta Boutique means interacting with the recent history of Andria, with a company that believes in its city and continues to work hard and strive to create a strong link between tradition and innovation, a bit like in my work as a photographer
Cit. Gabriele

 

This is what led Stefano Giurano to choose Gabriele: for his ability to represent this wonderful land in a unique and original way. Gabriele was able to transform the Quaranta Boutique women's store into a museum where the shots joined the collections present in the store in a one-of-a-kind event.

A Marriage of Fashion, Photography, and Culture

"Guide to Puglia Vol. 1" represents a perfect blend of fashion, photography, and culture. Albergo's images capture the story and beauty of Puglia, while the garments featured in the store embody its style and tradition.

A Special Event to Celebrate Apulian Identity

The project's launch was celebrated with a special event at Quaranta Boutique's women's store. During the evening, Albergo's photographs were displayed alongside the collections in the store, creating a unique atmosphere that allowed guests to fully immerse themselves in Apulian identity.

Quaranta Boutique: Where Fashion, Culture, and Tradition Converge

Quaranta Boutique stands as a unique hub for enthusiasts of fashion, culture, and all things Puglia. Through its diverse offerings and special events, the store delivers an unforgettable experience that transcends mere shopping.