Virgil - ICONS Abloh Nike - A Journey into the World of Design and Collaboration

A towering figure in the contemporary fashion and design landscape, Virgil Abloh has left an indelible mark on the creative world. Among his multifaceted accomplishments, the book "Virgil Abloh. Nike. ICONS" offers a captivating immersion into the creative process that gave rise to his groundbreaking collaboration with Nike.

Published in 2018, "Virgil Abloh. Nike. ICONS" distinguishes itself not only as a book but as a work of art in its own right. Meticulously curated, the volume encloses exclusive content that retraces the genesis of the revolutionary "The Ten" project.

Through breathtaking images and explanatory texts, the book tells the story behind Abloh's reinterpretation of ten iconic Nike sneakers. His unique and visionary style permeates every page, offering the reader a total immersion in the creative process that gave life to this avant-garde collection.

A Deconstructive and Reconstructive Creative Process

Abloh's approach is based on a meticulous deconstruction of the original models, only to reassemble them with innovative and conceptual elements. The designer challenges conventions, unveiling the production processes and inviting the reader to reflect on the very meaning of "icon".

Beyond Sneakers: A Journey into Culture and Society

"Virgil Abloh. Nike. ICONS" delves beyond the realm of sneakers, offering a profound analysis of the cultural and social themes intertwined with them. Abloh guides us through the power of fashion as a tool for expression and social critique, highlighting the importance of collaboration and innovation.

A Legacy that Lives On

Virgil Abloh's untimely passing in 2021 left a void in the creative world. Yet, his legacy continues to inspire new generations of designers and artists. "Virgil Abloh. Nike. ICONS" stands as a tangible testament to his creative genius and groundbreaking vision.

Why Buy This Book?

If you're passionate about fashion, design, sneakers, or simply want to delve deeper into Virgil Abloh's life and work, this book is a must-have. It offers you a unique and immersive experience into the creative world of one of the greatest talents of our time.